![]() ![]() What they always do is identify key interactions that the customer has with the organization. They want a way to share their knowledge, and organize it so it's easy for people outside their team to find, so they can focus more energy on the tasks at hand.A customer journey map tells the story of the customer’s experience: from initial contact, through the process of engagement and into a long-term relationship.Ĭustomer journey maps may focus on a particular part of the story or give an overview of the entire experience.
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